We give clothes
a second chance,
and a third,
a fourth,
a fifth...
We buy 60% more clothes than in the year 2000, using them for half as long. But it still takes approximately 2,700 liters of water to make one single cotton t-shirt.
10% of clothes are discarded by consumers due to color related issues. And less than 20% of clothes are reused or recycled once discarded.
Removing colour is one of the main obstacles in textile recycling. It's time to make a difference.
Vividye is looking for a chairperson
Are you the person to take Vividye to the next level? We are looking for a chairperson for our board. Find more information in the add.
Don't hesitate to contact us if you are, or if you know, the person for the job!
Vividye colours, decolours, and recolours textiles again and again.
We have developed a printing technology that can be used to apply all kinds of colors and designs to textiles. Unlike other methods, our technology is designed to facilitate the removal of the applied color when it is no longer wanted without harming the material. In other words, we make it possible to color, decolor and recolor textiles again and again.
Our Story
Two chemists at Chalmers University of Technology first came up with a concept that was meant to provide a solution to the color-related inefficiencies the textile industry faces when trying to reuse and recycle garments. The reversible printing technology that resulted from four years of development is now the cornerstone of Vividye, and is now ready to be implemented in a variety of circular business models.
The Team
Johanna Nissén Karlsson
CEO & Co-Founder
Customer Relations,
Sales & Marketing
+46 (0) 738 455 006
Gustav Larsson-Utas
COO & Co-Founder
Investor Relations, Finance & IP Management
+46 (0) 709 480 020
Romain Bordes
Head of R&D & Co-Founder
Applied Surface Chemistry
Matilda Lilja
Business Developer
Textile Product Development
March 1, 2022
Photo: Annie Hyrefeldt
Vividye granted first call of Women TechEU
As one of 50 women led companies, Vividye was granted the participation in the Women TechEU program, with a following grant of €75 000. The program is an initiative from the European Innovation Council (EIC) and supports women led deep-tech companies within the union.
Read more here.
