We give clothes
a second chance,

and a third,

a fourth,

a fifth...

We buy 60% more clothes than in the year 2000, using them for half as long. But it still  takes approximately 2,700 liters of water to make one single cotton t-shirt. 

10% of clothes are discarded by consumers due to color related issues.  And less than 20% of clothes are reused or recycled once discarded.

Removing colour is one of the main obstacles in textile recycling. It's time to make a difference.

Vividye is looking for a chairperson

Are you the person to take Vividye to the next level? We are looking for a chairperson for our board. Find more information in the add.

Don't hesitate to contact us if you are, or if you know, the person for the job!

Chairperson of board.png

Vividye colours, decolours, and recolours textiles again and again.

We have developed a printing technology that can be used to apply all kinds of colors and designs to textiles. Unlike other methods, our technology is designed to facilitate the removal of the applied color when it is no longer wanted without harming the material. In other words, we make it possible to color, decolor and recolor textiles again and again.


Our Story

Two chemists at Chalmers University of Technology first came up with a concept that was meant to provide a solution to the color-related inefficiencies the textile industry faces when trying to reuse and recycle garments. The reversible printing technology that resulted from four years of development is now the cornerstone of Vividye, and is now ready to be implemented in a variety of circular business models.

The Team


Johanna Nissén Karlsson

CEO & Co-Founder

Customer Relations,

Sales & Marketing

+46 (0) 738 455 006


Gustav Larsson-Utas

COO & Co-Founder

Investor Relations, Finance & IP Management

+46 (0) 709 480 020


Emma Ingo


Technology & Product Development

+46 (0) 70 77 399 70

Romain Bordes

Head of R&D & Co-Founder

Applied Surface Chemistry

Matilda Lilja

Business Developer

Textile Product Development


March 1, 2022


Photo: Annie Hyrefeldt

Vividye granted first call of Women TechEU

As one of 50 women led companies, Vividye was granted the participation in the Women TechEU program, with a following grant of €75 000. The program is an initiative from the European Innovation Council (EIC) and supports women led deep-tech companies within the union.


Read more here


Thank you for your interest!

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Läraregatan 3

411 33 Gothenburg, Sweden