We give clothes
a second chance,

and a third,

a fourth,

a fifth...

July 7th 2022

Vividye goes Way Out West!

Vividye collaborates on the new sustainability initiative Greentopia at Way Out West this summer.  Designer Stina Randstand from STINARAND has, in collaboration with Science Park Borås and XV Production, created a collection from used care wear from Elis, previously used in the city of Gothenburg. Vividye has printed on some of the garments, taking part in making this collection circular. Greentopia is a new sustainability initiative from Svensk Live, where they aim to influence many different actors during the festival.

“There are so many prints and branded products at events, we want to show that prints can be a part of the circularity of textiles. We want to help events use printed textiles over and over again. ”

- Johanna Nissén Karlsson, CEO & Co-Founder Vividye

Volunteers at the Greentopia lounge will wear the collection - showing the great possibility for textile reuse!


Johanna Nissén Karlsson
07384 55006

Vividye are expanding!
Send your application through our career site!


Vividye colours, decolours, and recolours textiles again and again.

We have developed a printing technology that can be used to apply all kinds of colors and designs to textiles. Unlike other methods, our technology is designed to facilitate the removal of the applied color when it is no longer wanted without harming the material. In other words, we make it possible to color, decolor and recolor textiles again and again.


Our Story

Two chemists at Chalmers University of Technology first came up with a concept that was meant to provide a solution to the color-related inefficiencies the textile industry faces when trying to reuse and recycle garments. The reversible printing technology that resulted from four years of development is now the cornerstone of Vividye, and is now ready to be implemented in a variety of circular business models.

The Team


Johanna Nissén Karlsson

CEO & Co-Founder

Customer Relations,

Sales & Marketing

+46 (0) 738 455 006


Gustav Larsson-Utas

COO & Co-Founder

Investor Relations, Finance & IP Management

+46 (0) 709 480 020


Emma Ingo


Technology & Product Development

+46 (0) 70 77 399 70

Romain Bordes

Head of R&D & Co-Founder

Applied Surface Chemistry


Angelina Wagné

Product Owner
Technology & Product Development




March 1, 2022


Vividye granted first call of Women TechEU

As one of 50 women led companies, Vividye was granted the participation in the Women TechEU program, with a following grant of €75 000. The program is an initiative from the European Innovation Council (EIC) and supports women led deep-tech companies within the union.


Read more here

Photo: Annie Hyrefeldt




Gina tricot


Thank you for your interest!

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