Pigments for a greener tomorrow.
The cosmetics and personal care industry is entering a new regulatory era. Across the EU, new legislation is driving the phase-out of intentionally added microplastics while raising the bar for chemical safety, sustainability, and environmental performance.
For formulators, this means rethinking how products achieve performance without relying on ingredients that may face future restrictions. Color cosmetics are no exception. Conventional pigment technologies often depend on synthetic film-formers and other materials that contribute to formulation complexity and environmental concerns.
As regulations evolve alongside global sustainability goals, the demand for safer, cleaner, and more future-proof color technologies continues to grow.
Vividye technology
Engineered for performance, sustainable by design
Safer alternatives
We enable the exchange of toxic and unsustainable dyes, to pigments that are safer for humans and the planet.
Read about dyes vs pigments here →
Eliminating microplastics
Direct surface attatchment eliminates the need for synthetic film formers and traditional microplastic binders.
Read the EU-regulations →
Efficiency and intensity
Vividye’s technology provides higher coverage and hence higher color intensity, reducing the total amount of pigment needed. This efficiency minimizes both operational costs and overall environmental impact
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