Most permanent hair color relies on oxidative dyes, which can raise concerns around irritation, allergies, and ingredient complexity. Pigment-based color offers an alternative, but achieving even color and wash resistance has traditionally required synthetic film-formers.

Vividye’s surface-modified pigments attach directly to the hair without these carriers. The result is hair color with even deposit, reliable wash resistance, and a cleaner ingredient profile, ready to meet incoming EU microplastic regulations.

Suitable for:

• Semi-permanent color
• Color-depositing masks & conditioners
• Root touch-up & hair mascara
• Temporary, wash-out color

Tinted and mineral sunscreens depend on pigments to deliver both color and visible sun protection. The challenge for formulators is achieving even coverage, minimizing white cast, and ensuring water resistance, typically by relying on synthetic film-formers that hold the pigment in place.

Vividye’s surface-modified pigments attach directly to skin without these carriers. The result is sunscreen formulations with even tone, reliable water resistance, and a cleaner ingredient profile, ready to meet incoming EU microplastic regulations.

Suitable for:

• Tinted SPF
• Mineral sunscreens
• BB-creams
• Color-correcting day creams

Lipstick depends on pigment to deliver bold, even color with a comfortable wear. The challenge for formulators is keeping that color in place through eating, drinking, and the day, typically by relying on synthetic film-formers that lock the pigment to the lips.

Vividye’s surface-modified pigments attach directly to the lips without these carriers. The result is lip color with rich payoff, reliable transfer and wear resistance, and a cleaner ingredient profile, ready to meet incoming EU microplastic regulations.

Suitable for:

• Classic & matte lipstick
• Long-wear & transfer-proof formulas
• Tinted lip balms
• Liquid lip color

Mascara depends on pigment to deliver deep, even color and definition along the lash. The challenge for formulators is making that color resist smudging and daily wear, typically by relying on synthetic film-formers that bind the pigment to the lash.

Vividye’s surface-modified pigments attach directly to the lash without these carriers. The result is mascara with rich color payoff, reliable smudge and wear resistance, and a cleaner ingredient profile, ready to meet incoming EU microplastic regulations.

Suitable for:

• Volumizing mascara
• Lengthening mascara
• Tinted lash & brow gels
• Long-wear, smudge-resistant formulas

Foundation depends on pigment to deliver even tone, coverage, and a true color match. The challenge for formulators is keeping that color even and intact across a full day of wear, typically by relying on synthetic film-formers that hold the pigment to the skin.

Vividye’s surface-modified pigments attach directly to the skin without these carriers. The result is foundation with even coverage, reliable transfer and wear resistance, and a cleaner ingredient profile, ready to meet incoming EU microplastic regulations.

Suitable for:

• Liquid & cream foundation
• Long-wear & transfer-proof formulas
• Tinted moisturizers & BB-creams
• Skin tints and cushion formulas