Most permanent hair color relies on oxidative dyes, which can raise concerns around irritation, allergies, and ingredient complexity. Pigment-based color offers an alternative, but achieving even color and wash resistance has traditionally required synthetic film-formers.

Vividye’s surface-modified pigments attach directly to the hair without these carriers. The result is hair color with even deposit, reliable wash resistance, and a cleaner ingredient profile, ready to meet incoming EU microplastic regulations.

Suitable for:

• Semi-permanent color
• Color-depositing masks & conditioners
• Root touch-up & hair mascara
• Temporary, wash-out color

Tinted and mineral sunscreens depend on pigments to deliver both color and visible sun protection. The challenge for formulators is achieving even coverage, minimizing white cast, and ensuring water resistance, typically by relying on synthetic film-formers that hold the pigment in place.

Vividye’s surface-modified pigments attach directly to skin without these carriers. The result is sunscreen formulations with even tone, reliable water resistance, and a cleaner ingredient profile, ready to meet incoming EU microplastic regulations.

Suitable for:

• Tinted SPF
• Mineral sunscreens
• BB-creams
• Color-correcting day creams

Foundation depends on pigment to deliver even tone, coverage, and a true color match. The challenge for formulators is keeping that color even and intact across a full day of wear, typically by relying on synthetic film-formers that hold the pigment to the skin.

Vividye’s surface-modified pigments attach directly to the skin without these carriers. The result is foundation with even coverage, reliable transfer and wear resistance, and a cleaner ingredient profile, ready to meet incoming EU microplastic regulations.

Suitable for:

• Liquid & cream foundation
• Long-wear & transfer-proof formulas
• Tinted moisturizers & BB-creams
• Skin tints and cushion formulas