Headlines say the EU is banning microplastics in cosmetics. The reality is narrower and more workable. Here's what actually counts as a microplastic, when each product category is affected, why natural film formers aren't a simple swap, and how Vividye removes the need for one entirely.

Discover the key differences between dyes and pigments in cosmetics. Learn how these colorants impact everything from product performance to sustainability, helping you make informed choices about your makeup and beauty products.

Every season brings new must-have shades in lipsticks, eyeshadows, and nail polish. But who actually chooses them? We look at the forecasting agencies, runway influences, cultural shifts, social media, and pigment innovation that shape what ends up on the shelf.

Every colorant in a cosmetic product sold in the EU has to be on one list: Annex IV of the Cosmetics Regulation. We explain how a colorant earns its place there, the restrictions that can come with approval, and why understanding the list matters for anyone developing color products.